Ed101199.doc
CITY OF NEW HOPE
4401 XYLON AVENUE NORTH
NEW HOPE, MINNESOTA 55428
Approved EDA Minutes October 11, 1999
Regular Meeting City Hall
CALL TO ORDERPresident Pro tem Norby called the meeting of the Economic Development
Authority to order at 8:56 p.m.
ROLL CALLPresent: Pat LaVine Norby, President Pro tem
Sharon Cassen, Commissioner
Don Collier, Commissioner
Mark Thompson, Commissioner
Absent: W. Peter Enck, President
APPROVE MINUTES Motion was made by Commissioner Thompson, seconded by Commissioner
to approve the Regular Meeting Minutes of July 26, 1999
Cassen,. All present
voted in favor. Motion carried.
THREE-CITY President Pro tem Norby introduced for discussion Item 4, Motion Approving the
PUBLICATION Twin Cities Business Monthly Three-City Publication Proposal.
PROPOSAL
Item 4 Ms. Sue Henry, Community Development Specialist, explained that staff was
recently approached by representatives of Twin Cities Business Monthly regarding a
promotional insert for their publication. After consideration staff determined a
promotional piece would benefit the City. Due to the cost of such a publication staff
explored a collaborative effort with Crystal and Robbinsdale. The publication would
focus on business recruitment, with an emphasis on increasing interest and
enthusiasm for the benefits of relocating, building, or expanding a business within
the three-city area. It would be a high quality 12-page section in a magazine with
circulation of 37,000. The cost for each participating city is $5,000. Also, staff
recommends an expenditure of $2,000 for custom reprints of the information
pertaining to New Hope.
Ms. Henry stated the City of Robbinsdale has approved the joint venture and the
City of Crystal will be considering the item at its meeting of October 19.
Commissioner Cassen expressed support for the project and the benefits of
promoting the business/industrial areas. However, she commented that a one time
publication may not be sufficient. She suggested that staff obtain a quote of re-print
costs in subsequent editions of the magazine.
The advantages of a promotional insert highlighting the three cities versus the
entire northwest area was discussed.
President Pro tem Norby noted the expense is low compared the cost of a
newspaper ad such as the Minneapolis Star Tribune.
New Hope EDA October 11, 1999
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MOTION Motion was made by Commissioner Cassen, seconded by President Pro tem Norby,
Item 4 to approve the expenditure for the Twin Cities Business Monthly three-city
publication proposal
. All present voted in favor. Motion carried.
RESIDENT GUIDE President Pro tem Norby introduced for discussion Item 5, Discussion Regarding
AND BUSINESS 2000 Resident Guide and Business Directory.
DIRECTORY
(IMP. PROJECT 666) Ms. Sue Henry, Community Development Specialist, reported that the City
Item 5 produced the first Resident Guide and Business Directory in 1998. This was a very
well received publication and had a shelf life of two years. Staff would now like to
produce a year 2000 guide. The approximate cost to the City is $9,000 which
includes information updating, production costs, and direct delivery to businesses
and residents.
The EDA unanimously expressed support of the directory. Ms. Henry indicated a
formal contract would be prepared for consideration at the November 8 EDA
Meeting.
MOTION Motion was made by Commissioner Cassen, seconded by Commissioner
Item 5 authorizing proceeding with the publication of a year 2000 Resident
Thompson,
Guide and Business Directory.
All present voted in favor. Motion carried.
ADJOURNMENT Motion was made by Commissioner Collier, seconded by Commissioner
to adjourn the meeting
Thompson, . All present voted in favor. Motion carried.
The New Hope EDA adjourned at 9:22 p.m.
Respectfully submitted,
Valerie Leone
City Clerk
New Hope EDA October 11, 1999
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